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The session will also engage those attending in a number of interactive exercises and case study reviews from around the world to illustrate key learning points.The workshop will equip participants to: [1 intro - download] [2 The basics of Social Marketing - download] [3 SM adding value - download] [4 management and behaviour - download] [5 Selecting the right intervention mix - download] [6 Commissioning and Evaluation - download] [7 final summing up - download] [Handout masters - download] Half Day pre-workshop 15th May 2017 1 – 5 pm Title: How to develop effective evidence based programmes that influence positive social behaviour. Download the full workshop description and facilitator biographies here.The session will explain how management science, marketing science and behavioural science can be amalgamated using a social marketing approach to build and deliver programmes that work and are cost effective.The session will explore how a Social Marketing approach can guide the selection of the optimum mix of interventions to achieve programme goals and empower citizens.The session will also challenge attendees with multiple group activities to apply the lessons of their behavior change challenges.During this session, participants can expect to learn how to: • Segment populations using lifestyles, interests and values; • Tailor messages to reach segmented audiences; • Use digital tools to deliver your messages to highly targeted audiences with minimal waste; • Measure behavioral intentions online, • Evaluate the reach and impact of your digital campaigns; • Understand the key digital strategies of successful social marketing campaigns today.But to take advantage of this technology, audiences must be segmented more than demographics alone and messages must be tailored to the lifestyles, interests and values of these segmented audiences.

Niels will walk you through a framework of how to use what you already know about your audiences, to reach them more effectively using technology and the power of the social networks to deliver and measure the impact of your marketing your key messages.

Finally, the presenters will present case studies of social marketing and behavior change campaigns that are effectively using these strategies to cause change at the local and national level.

Methodology: The workshop will include presentations and case study examples to illustrate various strategies and approaches.

Intended audience: This session is especially targeted to those responsible for introducing social marketing and behaviour change strategies into policy and program planning.

The session also will be helpful to those responsible for commissioning related intervention programs and evaluations.

Niels will walk you through a framework of how to use what you already know about your audiences, to reach them more effectively using technology and the power of the social networks to deliver and measure the impact of your marketing your key messages.Finally, the presenters will present case studies of social marketing and behavior change campaigns that are effectively using these strategies to cause change at the local and national level.Methodology: The workshop will include presentations and case study examples to illustrate various strategies and approaches.Intended audience: This session is especially targeted to those responsible for introducing social marketing and behaviour change strategies into policy and program planning.The session also will be helpful to those responsible for commissioning related intervention programs and evaluations.Those attending this session should have some basic understanding of social marketing principles and concepts.